How technology is impacting media consumption trends in the present day
This post analyzes how smartphones and technology has impacted media intake.
Over the past couple of years, as society has come to be dependent on mobile phones, innovation has become the centre of attention for many areas of industry. The . increase of mobile phones has fundamentally reshaped the media industry, leading to new developments in the way media is produced, dispersed and taken in. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio shows. However, more recently, the media landscape is showing a palpable shift in the direction of mobile-first platforms. Along with this shift, there has been a variety of new opportunities in media, most particularly within the journalism, advertising and entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the smart device period has in truth, forced the media industry to reinvent its business models and strategies, interfering with conventional outlets and avenues for media access and consumption, with a series of new and groundbreaking digital media examples.
Generally, the media industry is known for being a structured and highly organised sector, with many opportunities for career advancement. However, in contemporary society, the development of smart devices has led to a few major shifts in the way media is shared and provided. One of the most influential developments in the media industry is the combination of mobile applications and streaming services, which have made smart devices into the most available digital media devices on the market. With the capability to offer video, text and audio content, smart devices are the ideal tool for distributing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are constantly working on reformatting their content to prioritise mobile phone availability. At the moment, trends which are popular on social networks are especially prominent for media companies to consider. Namely, short form video and international television are acquiring traction for supplying appealing and accessible content for audiences worldwide.
Together with the distribution and development of digital content, media consumption habits are also being greatly influenced by technological developments. The portability of smart devices has shifted the way that audiences are taking in media towards a habitual and on-the-go activity. In the past, audiences would need to wait to enjoy or tune in to prescheduled broadcasts, which were planned by executives and run on a rigorous schedule. Instead, nowadays, consumers can view, listen or access material as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has caused an improvement in content production as consumers are quickly watching programs and constantly looking for new things to view.